Research On The Design Strategy Of Contemporary Museum Public Space Based On The Analysis Of Audience Behavior Pattern

Under the background of the economic globalization in the 21 st century,the social functions of contemporary museums are constantly expanding,and they have become a multicultural place integrating collection,research,exhibition,education and entertainment.As an important part of China’s cultural undertakings,museums represent the cultural image of a city or even a country,and are an important indicator to measure the degree of social and cultural prosperity.In the past decade,the construction of museums in various parts of China has been continuously heated up.Both the number and scale of the venues,as well as the service performance and exhibition quality of the venues,are in a process of rapid rise.With the continuous expansion of the functions of contemporary museums,public space,as a part accessible and participated by the public,undertakes most of the functional activities except exhibitions.Some studies have pointed out that the shaping of public space is the key to the audiences’ willingness to go to the museum repeatedly.Contemporary museum public space plays an increasingly important role in the composition of museum space,which has certain research significance.Based on the value concept and service spirit of contemporary museums,the essence and use subject of public space,as well as the construction activities,which are the common core of "people-oriented",this paper determines the design research ideas based on the analysis of audience behavior pattern.Through the investigation and analysis of the audience behavior patterns in the public space of contemporary museums,combined with the reading of relevant literature,the description factors of different components of the public space of contemporary museums were sorted out based on the attributes of the appropriate availability of the space.Then it introduces space syntax theory,quantifies the description factor of space pattern through the appropriate parameters of space syntax theory,and takes the Guangdong provincial museum as a practical case of simulation analysis,proposes the design strategy of contemporary museum public space based on the analysis of audience behavior pattern.It is hoped that through this auxiliary analysis strategy,real-time design feedback can be provided to designers,so that the design of contemporary museum public space can be carried out more efficiently and with a basis,which is a small supplement to the traditional design methods.This paper consists of six chapters.The first chapter expounds the development trend of contemporary museums,the development status of museums in China and the development trend of public space of contemporary museums,clarifies the research background and purpose of this paper,and summarizes relevant domestic and foreign research.The second chapter mainly points out the "people-oriented" design core of the contemporary museum’s public space through the origin of contemporary museum,the definition of public space and the evolution of polysemous characteristics,and defines the research idea of "people-oriented" design based on the analysis of audience behavior pattern.The third chapter is on the basis of the second chapter to demonstrate the feasibility of contemporary museum public space design strategy based on the analysis of audience behavior pattern.Based on the field research and analysis,the descriptive factors of the spatial positioning of different components of the public space of the contemporary museum are obtained based on the behavior patterns of the audience and the attributes of the appropriate availability of the space.The fourth chapter is on the basis of the former,introduces the space syntax theory to quantify the relevant space location description factors.The fifth chapter is a quantitative analysis of description factors based on space syntax.Taking the Guangdong provincial museum as an example,it proposes design strategies for different components of public space of contemporary museums.Chapter six is the research limitation and future prospect of this paper.Due to the limited ability of the author,the study of this paper is still shallow,there are many shortcomings,but also hope the reader’s understanding and criticism,the author must accept modestly,efforts to correct...