The Study Of Cultural Industry Park Planning Of Urban Branding

The trend of global economic integration is unstoppable, national competition will rely more on the competition of the city. In the urban management idea thorough popular feeling gradually, gradually speed up the pace of urbanization today, a city does not have its own characteristic, does not have its own brand, is like a lifeless gu city, will be eliminated in the flow of history. Therefore, shaping the city brand image has become the focus of research. And core culture is the soul of a city, the city brand is indispensable to the shape of the development of cultural industry. And the cultural industry only a gathering, scale development, form a cultural industry park, shape of urban brand to help. At present, the domestic and foreign culture industry construction in full swing, there is no lack of among them high quality cultural industrial park planning, however, the vast majority of cultural industry park planning function in the process of brand building in the city there is no clear understanding.Based on the in-depth cultural industry park and urban development mechanism, on the basis of combining with the "China international Internet industrial park this case, the cultural industry park planning and the core elements of urban brand building has carried on the detailed analysis, puts forward the cultural industrial park planning of product content is not rich, the industrial chain disjointed phenomenon serious, serious homogeneity between industrial park and urban cultural industry park planning lack scientific positioning and rationality and so on four big problems, and puts forward the planning and construction of large-scale cultural industrial park, alienation and dominant industrial chain, creating rich content and accurately grasp the market demand, scientific design form the interactive production city, five Suggestions such as brand integrated marketing to build a park. Hope to help the government departments in formulating policies, the development zone to build city brand to find accurate positioning, clear direction, hold a key, do "action" preferring. This article to seize the domestic related research blind spots, open "cultural industrial park planning and city brand construction" of combining the precedent.