The Design And Application Of POP Packaging

POP advertising packaging as packaging and POP product of the combination,with traditional packaging incomparable advantages show,However,the current manufacturers to focus too much on how to reduce costs in order to complete this form of packaging,increasingly ignore their choice POP packaging of the mind,there is no change in the current attention to the psychological needs of consumers,thus weakening the packaging itself POP function,ignored showcase the uniqueness and ingenuity,resulting in the existing market POP package failed to give full play to its function,even showing homogenization.The issue in the investigation of domestic packaging POP status quo on the basis of the information through the collation and analysis to Carel brand food packaging as a starting point,combined with consumer psychology and market demand,according to the characteristics of its food packaging POP innovative design.Limited store space and packaging display surface,in a relatively short period of time to attract the attention of consumers with the purchase,give full play to POP Packaging,transportation,display and sale of the advantages of one of the four,POP solve the current problems in the development of packaging.For POP packaging innovations designed to meet the development trend of the times,adapt to the emotional needs of the consumer market changes and consumers.POP package structure to form innovation,greatly enriched the manifestation market package,in order to increase the added value of goods and faster to adapt to the development of the packaging industry,in practical applications will also have good practical significance.