| China's aging population has a large population base, fast development, aging phenomenon and other characteristics, not only the number of aging population in the world's first, and in the future will remain high for a long time. With the increase of the aging level, elderly health care products, health products for the elderly, geriatric rehabilitation products developed rapidly, and household electrical appliances in the intelligent process is rarely considered for elderly users, suitable for their intelligent home appliance products are few and far between. Many companies believe that the elderly do not belong to the main consumer, the subconscious will be ignored. Through the analysis on the characteristics of the elderly and user research methods compared to the in-depth study of older people, their research method which is suitable for the mining the for the real appeal of the household electrical appliances, and then create personas and used to guide subsequent electrical appliances product design practice.The first use of desk research method, on the background of aging population, current situation of the elderly, characteristics of the elderly, the elderly lifestyle and user research related concepts data were collected. User research methods combined with the characteristics of the elderly by the analysis of user research methods, selected for the elderly population of user research methods, and will be screened in accordance with the complementary strengths and weaknesses of organic combination, put forward suitable for rural elderly people user research methods and processes. Using questionnaire survey method, user interviews and user observation, of the Ningjin area rural field research, selecting three villages, step by step is focused on collecting rural elderly using information related to home appliances, analysis in the use of home appliances products process and the situation and encountered problems etc., for subsequent characters created to provide data support. Finally through comprehensive and in-depth understanding of the rural elderly users, created in line with characters from the survey results, and according to the importance of the characters in turn divided into diamond users, gold users and bronze users, to achieve user research of rural elderly population, practice in the design phase, the characters as the basis of smart washing machine for guiding the design.In this paper, the innovation lies in keeping up with the trend of population aging, flexibility in the use of user research methods and put them into practice, conducts the research to the easily neglected elderly people in rural areas of the group, and going deep into the countryside to conduct field research, the elderly population comprehensive character data, create used to guide the design of characters, author hopes to cause social concern for the elderly population, and there are more and more designers to study for the elderly, is really suitable for the elderly home appliance products. |
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