Exploration Of Design Strategy Of "Designer Hotel"

With the changes of history and social progress, the rapid development of tourism has greatly stimulated the rapid development of the hotel industry, to improve the quality of life for consumer products has put forward higher requirements, pay more attention to diversity, individuality, quality of and emotional experience, the hotel market in order to enhance the competitiveness of the hotel began to seek new business models and innovative way. In recent years, the rise in designer hotels worldwide, a heavy blow to the standardization of traditional hotel model, the designer’s original design concept as a cultural and hotel marketing selling point. Increasingly significant role in the design, design as a strategy, an innovation, a competitive force gradually penetrate into the hotel business model in the past. Designer hotel is a combination of the vanguard of culture and cutting-edge design, original, quality, customization features.Foreign designer hotel development is relatively mature, the outstanding success stories abound, many of the hotel committed to playing a unique hotel product type. Designers occupy an important position in the hotel, the hotel’s style is determined by the designer’s creative design. Domestic designer hotel by foreign influence and impact of the designer hotel, soon to be accepted by the market and consumers, targeting high-end consumer groups, cultural, artistic hotel design sought after by young fashion, original stay personalized to meet the public a wide range of consumer attitudes.Firstly, from the designer hotel theory, the concept designer hotel, definition, characteristics do the relevant discussion, followed by an analysis of the causes of designer hotels and domestic designers of hotel development. Secondly, in the perspective of the design strategy, from the brand, culture, design innovation and competition these strategic elements, the binding Orange Hotel classic case, clearly the importance of design in the hotel design.Again, standing on the design point of view, to combine classic case, from the shape of the principle of the hotel, the space of artistic expression, emotional expression and cultural practices, and environmental design elements of these aspects of the study design of the hotel designer to shape policy.