Research On Prototype Features And Form Design Of Automobile HeadLamp

Product form is an important research field of industrial design. The specific shape of a product can refine the brand target and reflect the brand feature. How to obtain correct cognition on the brand from the users turns out to be an essential design research topic. Thus, finding out a way to build the automobile headlamps, which can truly reflect brand connotation will have important theory and practice significance on achieving coincident cognitive memory in consumer identification, creating successful brand and realizing the social value of the corporation.The research is mainly focusing on the problems of automobile headlamps during process and methodologies, which involved in artistic design theory, cognitive psychology, cognitive linguistics and some related domains. Among modern product, form has both the intuitionistic morphological meaning when it is presented in front of people, and the prototypical meaning in the product scope. The shape is not only the existence form of the product appearance any more, it contains variety of connotative information; it also has the internal rules, relationships and principles of the product. Users will read the form features of the product through their visual sense, and then they can understand the brand meaning behind the form features, thus they can build their product brand awareness.Automobile headlamp is not only the carrier of light function anymore; it has gradually become the direct carrier of a brand. This thesis is focus on taking prototypical features of automobile headlamps as the research object. Prototype features research will not only help to make reasonable explanation for the cognitive phenomenon of automobile headlamp form design, it can also be a design methodology and tool. In order to help consumers recognize and obtain consistent cognitive memory, the goal of this thesis is to explore how to obtain and express the prototypical features of automobile headlamps, which can truly reflect the brand meaning. Using prototype theory as the theoretical foundation, the thesis is going to discuss about the basic form of the headlamps and the users' cognitive intent; build the prototypical features framework for the headlamp forms. The thesis proposes the concept of visual prototype and function prototype, analyzing both the visual and function prototype of the headlamps through their evolution and design process based on the engineering standard research methodology. The thesis also proposes the prototype-based headlamp design process and methodology, using the level C automobile headlamps design of a r elevant brand as a case study to verify the feasibility and accuracy of this theoretical perspective.