Research On Interactive Visual Experience Media Era In UI Design

In the course of the long term development of the digital media age, interface design has not been valued all the time. Actually, whether or not a product can receive the favor of customers is more likely decided by whether or not its interface design is attractive. Normally, a good interface design can give the users a very strong visual impact, which virtually enables the distance between human and computer to become not far anymore and also brings business opportunity to the software. Traditionally people regard interface design as no more than a simple combination of several pictures and texts, but actually interface design is not only simply built on the basis of art, it also requires positioning in such aspects as users, the operating environment of users, the operation method of users and the experience of users. Among those aspects, the interface design of all software is customer focused, and is an artistic design belonging to the category of science. The test whether or not a user interface is standard is subject to the feeling of users, and this is not something that can be decided by a leader or the members of this project. Therefore, in order to get the interface design to have a further development, we must first understand the users’experience and feeling, only by which can the interface design have a good result.With the development and growing of interactive technology, human-computer interaction is also gradually developing towards diversification. This paper summarizes predecessors’ experience and theories and on this basis, it combines cognitive psychology, semiology, color psychology and so on to deeply investigate and analyze interactive visual design elements according to the art aesthetics theory, offering better interactive visual experience for users. What’s more, taking multiple media UI designs as typical models, this paper analyzes their shortcomings in the aspects of style, color, composition, light sensation and interface design so that it can better improve the interface, making it meet the demands of users better.Through analyzing the development status of UI design in media era, we can find that the UI design in the past paid more attention to the design of interactive behaviors but ignored the interface design of visual experience of users. According to the methods in which people observe, feel and recognize the objects, this paper analyzes how people have visual experience from different aspects and levels of visual places and methods and integrate visual perception behaviors, such as visual attention, visual comprehension, visual emotion, and visual memory, into the UI design, making the visual experience of user experience more perfect.