Research On The Tourism Landscape Design Of Xuexiazhuang Village Based On Dynamic Theory Of Visual Perception

With the advent of the aesthetic experience era,people pay more attention to the cultural connotation of understanding the landscape in the experience.The culture in a certain region must have similarities.How to develop characteristic rural tourism with different aesthetic experiences under the premise of similar regional culture is a new proposition for rural tourism landscape design.Based on Rudolf Arnheim’s dynamic theory visual perception,this paper explore the perceptual law and psychological origin of people in the rural landscape aesthetic experience activities with the dynamic theory visual perception,based on the aesthetic experience demand of rural tourism landscape.People’s perceptual cognition of the landscape rises to the level of rational cognition,thus establishing a rural tourism landscape with people-oriented characteristics,improving the quality of rural landscapes,protecting rural regional culture,activating rural formats,and promoting rural economic revitalization and development.Visual perception builds visual images through the abstract activities of visual stimuli to construct a visual image,which is the core of aesthetic activities.Based on the “balanced aesthetics” and “visual imagery” of visual perception,the paper takes the rural landscape imagery that meets the psychological expectations of tourists as the core content,and studies the aesthetic experience of tourism to explore the aesthetic nature of tourism landscape.According to the theory of visual dynamics proposed by Rudolf Arnheim with reference to the classification of physical forces,this article seeks a method oftransforming complex landscape morphological elements into a succinct design language in rural tourism landscape design.In order to develop people’s understanding of the landscape from emotional perspective to rational analysis,the article subdivides visual dynamics into visual appeal,visual balance force,visual traction force and visual magnetic force etc.Combining with practice of tourism landscape design of Xuexiazhuang Village in Zhejiang Province,it analyzes design of rural landscape elements,landscape themes,landscape spatial layout,landscape traffic organization,landscape structures and public art installations to explore perceptions of people in rural landscape aesthetic experience activities.The conception and method of this research and practice of Xuexiazhuang village reflects people-oriented and sustainable development in rural tourism landscape design.