Applied Research On Garment Folds Design Under Brand Culture

The 21 st century is not only an economic era but also an era of culture.Culture has become a powerful driving force for promoting social and economic development.So are garment enterprises.Nowadays,the competition between the clothing brands is more the contest of the brand culture,which is getting more and more attention as a high-level competitive form.Clothing folds as the image of clothing language representatives can establish a solid brand image in the minds of consumers.When it comes to a product category,how it is used,or when it comes to features,it enables the target consumer to quickly identify the brand among many brands,ie build a brand culture.This article first gives a theoretical overview of the brand culture and clothing folds modeling.As one of the unique styling languages,Apparel Folds make it more stylish and artistic with its rich and easy-to-change forms that make apparel look and feel more appealing.This article analyzes three representative brands of YOHJI YAMAMOTO,ISSEY MIYAKE and YIQING YIN as case studies.On the one hand,it analyzes how to enrich the connotation of the brand in different ways on the one hand,on the other hand,from the brand culture How to run through the design of clothing folds.From the analysis of the brand case,it is found that the importance of the clothing folds shape as the brand apparel language on the brand culture gives the brand a unique personality,which is recognized and affirmed by consumers and gradually established brand loyalty in the minds of consumers.Based on the above analysis and analysis,combined with the current trends,virtual designer brand MEIMEI imaginary,combined with the brand culture design 2018 autumn and winter clothing series folds design of the program,the research results of this tentative application for clothing The establishment and development of the brand culture provides the practical application of the case,and provides some theoretical basis for the design of the garment folds under the brand culture.