Against The Fashion

In 1960 s the graffiti culture originated in the United States of New York street,grass-roots art with a strong personality and mood rapidly popular with young people,just half a century with the rapid development of city streets and lanes.Since 2001,graffiti frequently linked with business,by fashion designers,from the street to the fashion show,everywhere uninhibited graffiti elements.Graffiti as a marginalized postmodern art,is a representative of the spirit of rebellion and grassroots civilian art,graffiti art itself the complex social background and change rapidly forms,as well as its influence on the fashion world has all caused the author’s interest.In this paper,systematically expounded the concept,background,evolution of graffiti art forms and aesthetic features,analysis of the relationship between graffiti art and fashion,the relationship between graffiti art and clothing are analyzed from three aspects of popular,street fashion and couture.At the same time,the author collected and sorted out a large number of cases and literature data,and analyzed them from the perspective of clothing design and the impact of the combination of actual cases and theory.Finally,the author put theory into practice in the field,in the case of individuals through their own practice of now garment industry in the use of elements of graffiti phenomenon.After in-depth research on the relationship between the design and promotion of graffiti art and fashion brand,results of a large number of actual cases of practice and detailed demonstration of the crossover design graffiti art and costume art,is conducive to the future of graffiti art in the design and promotion of brand clothing on the use and popularization.It can also be seen that graffiti art applied to clothing brand has a positive and important influence and role for the future construction of China’s clothing brand.