The Research On Food Packaging Designing Of E-commerce Environment

The Internet brings tremendous advance to people’s daily life,and it also stimulates the development of shopping on line,which brings about dramatic changes to people’s shopping behavior---from offline shopping to online shopping trend.This trend is not restricted by time or space.Therefore,it is widely accepted by a great number of consumers.Food consumption,which is an indispensable part of ordinary life,should keep pace with this trend.While the fact is known by food industry,an increasing number of food enterprises place emphasis on the development of e-commerce shopping mode in order to diversify traditional shopping channels.In the development of e-commerce,food packaging designing has played a key role for several reasons.In exploring the design of e-commerce food packaging,it needs to start from the special marketing model,and to design from a macro perspective.On the one hand,it’s necessary that defining virtual world is an extension of the physical world,which asks packaging design still need to consider the requirements of traditional food packaging;on the other hand,the packaging of electricity supplier food design not only can be limited to "package" and "equipment",but also need to consider the special marketing model that relates to design of its various requirements.Based on the research of e-commerce shopping model,this paper discusses characteristics of e-commerce food packaging from five aspects: transportation packaging,circulation environment,display and display environment,function offset and design tool to analyze the present situation and find existing problems and to seek a reasonable design strategies so as to promote the innovation of electric food packaging.Researchers have discovered that traditional food packaging cannot satisfy customers’ appetite,and those which customers tend to choose products with optimized packaging designing need to adapt the new model.This paper puts forward that the key point of design of electricity supplier is to maintain the price advantage,outstand the safety of package,and focus on supplying with design and enhance the consumer’s emotional experience.The outcomes of this research are from various aspects: standardization,technology,humanity,integration,etc.First,in order to save the space of storage and transportation and to increase reuse rate,the integration of new packaging technology should be considered.Second,integrate the new skill of package and it should be rationally used in packaging design of electricity supplier food.Then,realize humanization of design need to come from reading information easily,packaging reasonably and paying attention on humanistic design.At the same time,combining with the overall sales page design and unifying visual design and improve the design of the blend and interaction;Finally,the use of electricity on food packaging shows that the design is better for people’s lives.It is hoped that these strategies can promote the development of electronic food packaging design and play a key role in value and practical significance for other related research.