A Morphologic Semantic Study On The New-Sino-Style Chair Furniture

As a part of the fruits of human civilization,furniture is not a single material product,but also a spiritual container carrying cultural ideas,values and aesthetic tastes in different periods.China is a country with a deep cultural heritage,although there was a low tide of the development of Chinese furniture,but with the re-ignite the enthusiasm of national culture,the New-Sino-Style furniture,began to be more and more popular with consumers [1].For now,New-Sino-Style furniture design industry,has not formed a perfect design theory system from design to research.Moreover,the designer’s cultural heritage is not deep enough to grasp and understand the Chinese cultural.This article has used semantic differential method,including the perceptual engineering method and the literature gathering methods to study on 60 New-Sino-Style chair furniture samples form semantics,to form the semantic study..The main contents are as follows.1.Through a lot of literature reading,this paper analyzes the cultural sources of new New-SinoStyle furniture,and divides it into traditional culture and modern culture.The traditional culture department consists of religious culture,ritual system,philosophy of life,gentleman culture and materialized culture.The modern culture is divided into scientific doctrine,humanism and naturalism.;2.This paper divides the semantic vocabulary into shallow semantics,emotional middle-level semantics and deep cultural semantic vocabulary which represent the intuitionistic feeling of furniture form.At the same time,this paper collects and sorts New-Sino-Style furniture and semantic vocabulary through exhibition investigation and document collation.Finally,the author get 60 samples of NewSino-Style chair furniture,10 shallow group semantics,10 middle emotion semantics,and 16 deep cultural semantics;Finally,this article used semantic difference method to investigate the semantics of 60 furniture samples obtaining the all levels of the sample.3.Then,through the reading of the related literature of product morphological semantics and the data collation,And analyzes the corresponding cultural elements,such as religious culture,ritual culture and so on,and analyzes the 13 elements of cultural elements,such as religious culture,ritual culture and so on.By extracting the common elements,4.Then using the research results to develop a New-Sino-Style tea room furniture,exhibiting in the "2016 Shanghai International Furniture Fair",and communicating with consumers to access to the cultural semantics of furniture,verify the morphological semantic analysis table.