Converse Thinking Research On Food Packaging Design

Converse thinking is widely used in art and design,to bring the design of"reasonable,unexpected" effect.Throughout the history of design and art history,postmodernism is modernism a reverse thinking,the Japanese design master Hara called it "postmodern playfulness",leaving a pivotal position in the history of design;impressionism through reverse thinking,in art the history of the epoch-making role.In the field of food packaging design,reverse thinking has also played a very important role in food packaging design.Because of the more and more important of the commodity attribute and the recognition in the present commercial activity,we need to use the reverse thinking to create a new image of information,strengthen the recognition of the information memory.Here trying to sort out the meaning of reverse thinking,summarizes its application in art and design and its application in food packaging design in the field of research on the design and characteristics,and why the reverse thinking works from the angle of psychology.In order to put forward some constructive opinions on the design and application of reverse thinking in food packaging,and applies the theory of practice,combined with my own graduation design.Analyzed to complete the favorable guidance of this graduation design.