Food Packaging Design Color Reverse Thinking Research

With the increasingly fierce international competition,brand development has entered the"homogenization"era,enterprises want to talent showing itself from many of the same type in the brand,creating a distinctive brandimage is very important.In the brand image recognition process,you need to have a visual representation of theunique and contains special cultural connotation in the design,color plays a very important influence Becausecolor is one of the most prominent elements in packaging design,but also a carrier oft he most able to convey thecontent of products.How to use color to the carrier,so that enterprises to resonate with consumers in a short periodof time,our consumers need to consider how to use color creative application of reverse thinking.In the color system of brand image,not only need to adapt to the visual effect of consumers psychologicalneeds,but also need to conform to the trend of social development and national cultural needs.Find areasonable,effective brand recognition of color,the color is the first essential fact or of food packaging design inthe creation,if according to the convention alway of thinking,works out the design may be a lack of imaginationand creativity.In this paper,in view of the current food packaging color lacking individuality,proposes the use ofreverse thinking to break the limitation of traditional food packaging color rigid,single,conformity,bold andprospective use of color and creative,expanded food packaging color design space,enrich the connotation of foodpackaging color design,rich food packaging color design language,color elements matching all-round,multi anglesearch and the development of the times,and in accordance with national,ethnic customs and cultural backgroundcolor to the emotional analysis,food packaging image display has a unique and full of personality.