Factor Analysis And Design Practice Of Jewelry Customization

Customization is a transform of production and marketing.It is an inevitable result of the evolution of production,and also an important trend in the product development.In order to explore the way of customers’ participating in value creation,to promote enterprises to establish a consumer-oriented production and service model,and also to provide case reference for the custom design,based on the analysis of customer psychological needs,the paper carries out the research of the elements and the process of jewelry custom design,discusses the influence of customer demand to the design elements,thus promoting the development of product customization.The paper expands analysis with the theme of customerization,around with the characteristics of jewelry custom design,makes the analysis of custom design elements and service focus,proposes the process of custom design,makes the practice with the study of jewelry custom design and the applies with the Jewelry customization method mentioned in this paper.The paper also analyzes the psychological and individual needs of customers,discusses the process of custom design and service points,puts forward the links and keys of jewelry custom design for the Chinese jewelry customization market,combining theory with practice,and provides some references for custom design practice.