The Methods Of Color Design Of Wool Knitted Garments Based On Consumers’ Aesthetic Orientation

With the fashion trend and the rapid development of technology,knitted clothing design concepts and design practices are constantly updated,people’s consumption concept has been from the traditional sense of focus on knitted sweaters product features to product design art and personalized aspects Change,which requires wool knitwear products in the design of art aesthetic on the innovation and improvement,in order to meet consumer demand.Although the domestic wool knitting industry has been in line with the world knitting industry,but there are still many brands,less famous,a single style,homogenization of product design practices,design elements of the form of language aesthetics is not high and so on.Therefore,how to integrate the aesthetic consciousness and demand of knitwear into the product design,and combine the design elements of knitted garment to transform the demand,and finally make the products with high esthetic quality match with the demands of consumers,which is an urgent problem to be solved..Through the analysis and comparison of design status and product design features of domestic and foreign brand knitted garments,the author finds out the problems existing in the design art such as color,pattern,organization and shape in Chinese knitwear industry,such as aesthetic esthetics and formal language use..At the same time,through the investigation and analysis of the domestic consumers ’aesthetic demand for knitted garments,it is concluded that the color occupies a large proportion in the consumers’ demand for the aesthetic demands of the knitted garments and the recognition of the brand,combined with other design elements and color The relationship between the design of inquiry.The subjects involved in the basic principles of sweater design,the use of lightness and purity in the three elements of color,the methods of color transfer,the technique of pattern composition,the theory of formal beauty rules,the role of color on clothing structure and human body modeling.Methods and other design elements and its relationship with each other,the color design of domestic knitted garment products in multi-faceted exposition,hoping to China’s wool knitwear in the form of color design language art aesthetic performance on the inspiration.