A Preliminary Study Of Normcore Clothing Style

Normcore,as a clothing style, was the highest rate of Google searching word published in2014. It is a compound word, referring to ordinary but thoughtful dress style, which is characterized by simple, plain, comfortable, easy to wear and unisex. Normcore clothing style is now widely popular in the world, with its inevitability, which will be discussed in this paper.From the modeling elements, color elements, fabric elements, pattern elements to explore what the Normcore style is. We will explore the forming reasons of Normcore clothing style from two aspects, social cultural and human life philosophy. The social culture can be seen as objective factors. For instance, the rise of sports fitness trend causes the rapid development of sports style clothing; the development of information technology has influenced the apparel industry; youth subculture, as a force can not be ignored, has always been an important factor affecting the changing of fashion trend. Human life philosophy can be seen as a subjective factor. The neutralization of Normcore style has been influenced by the development of feminism;Normcore style presents the characteristics of anti-brand; ordinary yearning, presented by the Normcore style, is also different from the previous consumers' Seeking different psychological. I hope that through this article more people will have better macroscopic and microscopic understandings of Normcore clothing style. And through the clothing phenomenon, they can see the nature behind it, that a trend change is often the common role of society as a whole. The causes of a popular fashion trend may not come from the moment. Clothing as the "basic necessities" in the first place, not only affects the society, but also the vane of social and cultural change.Through the study on Normcore clothing style, the author analyzes and discusses the problems of current design and modern society, by collecting and reading relevant literature, and comprehensively analyzes this subject through a variety of research methods such as case comparison. Exploring the Similarities and Differences of Chinese Artistic Aesthetics In the end,the author gives recommendations and sustainable thinking, hoping to arouse people's awareness of green design and innovation, and to view their survival in a modern society in a connected and sustainable way.