Creative Research On Characters In Modern Wine Packaging Design

The use of the creative design of modern Chinese wine packaging can show the cultural connotation and brand image of the wine,so that the wine packaging can reach a higher artistic realm.This paper attempts to analyze the case of creative text in modem wine packaging design from the definition,characteristics,principles of creative text and the artistic aesthetic function of creative text in modern wine packaging design and the role of advertising economy.Creative and textual color design summarizes the creative methods of modern Chinese wine packaging design.The author uses the combination of theoretical and practical research methods and analytical case methods to achieve an accurate understanding of the creative design of modern wine packaging design,so as to discover the creative methods of modern Chinese wine packaging design,combined with typical cases to illustrate its problems.