Study On The Transmission Of Totem Culture And Its Value In The Modern Clothing Industry

Clothing carries a history and culture of national survival and development, religion, customs and lifestyle content, totem culture in modern dress in integration, contains an important social, economic and historical value. Totem either as a religion, belief, or a symbol, language, country or nation is a traditional culture an important part. Through the new value totem culture in the apparel industry in mining to effectively promote the development of the Guanzhong area apparel industry, from interpersonal communication, organizational communication, mass media aspects, to further tap the new value totem culture in the modern clothing industry, and the so that the formation of industrial scale spread, so as to effectively promote the development and prosperity of the Guanzhong area of economic, social, cultural, in order to explore the Guanzhong area totem culture in the modern clothing industry and economic development in the practical way in the future.In the context of globalization, how to better protect the totem culture and the conversion of cultural industries spread is particularly urgent. From the perspective of communication in terms of the essence of communication is to achieve harmonious resonance values, and the values of the external form of clothing is only to extract the common values of dress culture, and to transform in terms of form, totem culture in order to be recognized, to achieve spread, led popular. Modern clothing brand to be a breakthrough point out that grasping the cultural identity, core values and inherited culture and unique flavor clothing, therefore, into the modern dress totem culture will mean that the modern apparel industry need to dig into the modern sense totem culture, to extend cultural diversity sex, geographical uniqueness. For example, in modern apparel industry, the traditional totem as a design element using a pattern-used in fashion design, combined with modern technology, the new concept of thinking, a beautiful expression, good fortune, happiness, healthy, happy meaning. Meanwhile, totem culture inherent in the art of charm to modern fashion design provides a wealth of material, the application of modern fashion design totem culture, but also to the essence of traditional totem culture into modern apparel industry, let this bright dazzling totem more brilliant pearl in costumes, bright.Based on the above background, mainly in the dissemination of culture totem as the starting point, in order to focus on Case Guanzhong area were studied. The main investigative research, theory summary and literature analysis, in the specific study, by collecting a large amount of literature analysis, focusing on the totem culture propagation theory to analyze and summarize, and combined with the communication theory of apparel industry Dragon Totem Culture and its evolution are discussed, and secondly, for the apparel industry in the dragon totem propagation analysis of the effects and dissemination system, to expand the focus from the detailed discussion of the body spread, dissemination of content, media, modes of transmission and dissemination of results in five areas, at the same time, focusing on the problems inherent in the apparel industry in the Guanzhong area dragon totem of cultural transmission system exists, external and ecological environment were analyzed. Among them, the inherent problems include: Audience cultural consciousness, lack of innovation communication channels, audience knowledge butt bias, lack of clothing industry talent; external problems include: inadequate clothing industry media communication efforts, the dragon totem culture propagation model of a single, traditional crafts lost, unstable dragon totem culture propagation environment; its social and ecological issues include: geographic environment, economic and ecological environment, the ecological environment and cultural aspects. Finally, based on these factors to fully understand and analyze, propose a solution to improve apparel industry dragon totem of cultural transmission system, comprising: play the guiding role of government agencies, industry, the Department will be actively participating organizations, the mass media and the spread of e-commerce national dress With the spread of high-end custom industry, will help improve the modern apparel industry dragon totem of cultural transmission system.