Laoshan Taoist Tea Packing Design Research

Laoshan Taoism is a special label of Laoshan district of Qingdao city. This label also represents the area feature of Laoshan Tea and general character in tea area. The research about the package design of Laoshan Taoism Tea was conducted in this article. This article was aimed at looking for the kind of package that could convey the speciality of Laoshan Taosim Tea and its spirit. The package sense was usually poor among Taoism Tea manufacturing company. The uniform understanding about the package design was lack. The influence of a good package design on brand establishment and product sales was negligent. To a great extent the package devotion of Laoshan tea manufacturing company was lagging behind. The widely used package style was single material and fixed color. The sales price of this kind of tea with a simple package was near the cost in market. The Laoshan Taoism Tea package level could not be improved in this profit pattern of wholesale production and sales. How to breach this abnormal pattern and get their own package style was answered in this article from the starting point of Laoshan Taoism people. Taoism tea was inherited by Taoism people, and it was refined. With the popularity of tea among Taoism people complete Taoism culture was developed slowly. With the spreading of the drinking tea the ideological connotation of tea drinking had an influence on the Taoism Tea package design. The ideological connotation of tea drinking connected with culture also served for the common people.