Chinese Enterprises With The Overseas Chinese Network Of "Going Out" Strategy

As the world economy globalization deepening, economic ties between the countries and regions in the world more closely. The Chinese government in the beginning of the 21 st century put forward the development of Chinese enterprises "going out" strategy; In 2013 and further puts forward the development strategy of "area". All the way of "going out" and "area" strategy is put forward and forward, not only let China enterprise development, improve the international competitiveness, but also have revolutionized the way of economic development, balance the level of international payments, reduce trade frictions with other countries. However, although our country enterprise "going out" has some gratifying achievements, but the "going out" of the industry and location choice is questionable, and in the process of "going out", not only have to face the potential risk of external threat, but also its own there are less competitive, financing difficulties, unscientific management, lack of excellent management talents all sorts of problems, such as it makes most of the enterprise did not achieve the desired results.With a large group of overseas Chinese is one of the great China national conditions, they have wide distribution, large number, into the local society, familiar with the local law, there are a wide range of contacts and business networks, has accumulated a large amount of wealth etc, these are decided, overseas Chinese will be in the process of Chinese enterprises "going out", play an important and unique role. So, with the aid of overseas Chinese network, can help the enterprise faster and better "go out".Based on the above situation, based on the related theory of foreign direct investment results of the root, the relevant study of foreign direct investment to sort, define the basic concept of foreign direct investment, this paper introduces the domestic and foreign scholars about overseas direct investment, domestic scholars about Chinese enterprises "going out" "going out" and relying on overseas Chinese network related theory research results, which provides theoretical basis for study of the article.Secondly, this paper introduces the developing course of Chinese enterprises "going out" with the status quo, and analyzes the concept, the characteristic, the predicament of overseas Chinese network as well as the status and role, etc.Third, based on the locational distribution of Chinese enterprises "going out", present situation and the analysis of characteristics of overseas Chinese network industry, location and industry, location selection criteria of "going out", it enterprises "going out" of how to determine the industry, location are proposed.Fourth, the risk of Chinese enterprises "going out" with its own analysis of existing problems, on how to rely on overseas Chinese network to better and faster in the practice of "going out" strategy put forward constructive Suggestions.Finally, through the analysis of A enterprise with the help of overseas Chinese practice the strategy of "going out " real cases, hoping to provide certain exemplary role to the vast number of enterprises.The from the point of view of overseas Chinese business network of Chinese enterprises "going out" research, can enrich and further enhance the "going out" theory, and I hope we can help to improve the competitiveness of Chinese companies in the world, and ultimately achieve the upgrading of China’s industrial structure adjustment and integration.