The Phone Card Reader Mobile Payment Marketing Strategy Study

Mobile phone card is a product of social development, It has own key advantages as following three aspects: Firstly, It is small-user friendly carry, to meet the full range of users to pay anytime, anywhere. Secondly, pay by credit card, capable of rapid arrival of money. In addition, a powerful card reader features, is involved in a wider scope, you can complete the transfer, all kinds of recharge, donations, payments and other services to meet the demands of consumers, so that consumers get more quality experience.Through functional studies of HZ mobile phone card company’s products can be found, the company launched mobile phone card reader can not meet the current needs of users, security risks still not been effectively resolved. Security is the main concern remains the client holds the sidelines. Due to the current majority of the company’s marketing staff do not have a comprehensive knowledge of marketing operations, while too large redundancy will increase the company’s human resource costs. In addition, due to the low cost of online sales, the company will be the vast majority of energy into online sales; offline sales also occupy higher costs. HZ phone card reader to pay the company, there are many reflected in the management of the operating system division includes both the organizational level also has a back-office support procedure. In view of this proposed combination of user demand for decentralized status quo, HZ company can further tap the user needs to make use of the product stronger, to further refine the products and services, to provide personalized services to meet the needs of users. HZ company’s profit in two ways, one fee, and second is hardware sales profit. The precondition is to determine the pricing scheme pricing objectives, while not the same degree of product development, pricing objectives are not the same, in general, pricing objectives mainly through the corresponding profits, enhanced amount of market share, as well as to avoid market competition. Channel construction should increase communication channels; full use of social media channels to enhance the interaction with endusers, enterprises should vigorously develop and integrate business resources, three-dimensional marketing online and offline. Phone card reader mobile payment target customers are small micro-enterprises, so if you want to expand the business phone card reader mobile payment market, then they should get them recognition. In the promotion stage, enterprises should strengthen publicity and promotion work to attract user to experience, in the development stage of the product and should actively develop new users, enhance the product and service quality.