Jitong Companies Customized Mobile Phone R & D Center Controlled Study

Along with the development of the curtain went up on 3G, the customized mobile phone of telecom operator sales raging fire. However, the following "over drawing mobile phone" behavior of social channels, results telecom operators in a large amount of customized phone selling beyond agreed area, and suffering a great loss. How to control, has become a crack urgent problem to telecom operators.Starting from the study of related theory, introducing the research about selling beyond agreed area in domestic and overseas, this paper expounds the evolution and points of selling beyond agreed area, the types and the causes, prevention and control measures of technology. On this basis, analyzes traditional scheme of preventing customized mobile phone from selling beyond agreed area and its shortcomings, which had been carried out by J telecom operator. Then the new based on information technology control scheme was introduced, mainly including three measures, respectively is the "phone and SIM card being separated will has no fee" policy, channels customize phone sales amount controlling, customize mobile conversion supervision and bulletin, at last, on the "rate of phone and SIM card not being separated" as a measure of examining, contrast related data of the two different control schemes. Research results show that the new based on information technology control scheme is better than the traditional, the latter increased rate of rate of "phone and SIM card not being separated" 22.8 percentage points than the former, the rate of customer complaint also significantly decreased, the effect is obvious. The study of telecom operators how to use technology means control customize phone selling beyond agreed area, improve the efficiency of resource utilization, has strong directing significance.