A Research On Development Strategy Of Drop Taxi Company

Policy of reform and opening up to our country’s economy from closed to open, from backwardness to modern times, after a period of time, China’s rapid economic recovery, development potential get unprecedented release, economy rapid ascension.In the 1990 s, the taxi service industry under the impetus of the economic development in our country also independently produce and develop rapidly.After 30 years of rapid economic growth, the taxi industry, and independent from the original pedal tricycles now has gradually grown into a group of independent taxi companies of a certain scale.With a rental car market and the changing economic environment, the lagging of the domestic traditional taxi service and customer demands for higher service of growing.Taxi software operating in this case, and take a taxi is convenient for customers and improve the income of taxi drivers, reducing the rate of empty.In 2012, Beijing small orange Technology Limited was incorporated and enter the taxi software market due to its name of the product to "drop", and so a company name is called drop taxi companies, this article to "Drop Taxi Company" refers to the "Beijing small orange Technology Limited".After almost four years of rapid development, Drops Taxi Company has become the first of the software industry in china.Drops Taxi Company’s survival and development has been in a rapidly changing environment for competition, enterprises have the advantage in the competitive environment status but are still in the long-term survival and development is a topic facing the company currently.This use of a strategic management theory in the PEST, VRIO, methods such as SWOT analysis 5 and new model, for the Drops Taxi Company development strategies had been examined.First, this paper using PEST analysis and five new models to analyze Drops Taxi Company’s external environment. Both from the macroscopic aspect to analyze Drops Taxi Company’s survival environment, including political, economic, social and technology four aspects; Again from the industry environment of relatively microscopic Drops Taxi Company in the industry competitive environment were analyzed, and the specific conversion five Angle analysis, strive to complete.Secondly, this paper uses VRIO analysis method to analyze the company’s internal environment,value, scarcity of Drops Taxi Company, imitative for problems and organizational issues such as refined into specific quantifiable indicators, through score to measure the company’s internal environment.Finally, in order to further analyze the company’s strategy, this paper comprehensive SWOT refine matching, based on the previous analysis will Drops Taxi Company, and facing the opportunities and threats have advantages and existing disadvantages of classification, through the analysis, the study tries to find the company’s problem and find a solution, has been clear about the direction of development for Drops Taxi Company.On the basis of the overall direction and strategy, this paper combined with drops in a taxi company, long-term development goals, for the implementation of the strategy of developing steps and key aspects, but also on the main difficulties in strategy implementation and put forward the corresponding solution resistance, so as to ensure the smooth implementation of the strategy.Through research, this paper provide some reference suggestions of developping direction and specific measures to enterprises including Didi Taxi Company in current domestic taxi hailing software market competition.