Research On The Incentive Of The Frontline Marketing Staff Of YC State Enterprises

In the domestic and foreign environment, facing the development of state-owned enterprises as a whole YC speed down and other aspects of the pressure. YC as the development of state-owned enterprises "hand", the last link to achieve the business objectives of the marketing work will also face the new environment more and more stringent management, stronger constraints. For the new normal marketing facing YC, state-owned enterprises put forward "deepening reform, adhere to the market oriented marketing idea, promote the new normal performance to a new level", and said "enterprise development should take the strategy of talent development, people are the most important, people first, talent is the core. To increase the talent team construction, the construction of incentive and restraint mechanisms, to improve the incentive mechanism, accelerate the development of the production and operation of this target assessment and incentive scheme. The incentive mechanism as a starting point for future work to promote the construction of the mechanism, to support the sustainable development of the foundation.In this paper, the author carried out in-depth study based on the YC of state-owned enterprises, organizational structure, marketing personnel, human resources personnel incentive status, based on the analysis of the current situation of employee satisfaction of the company, the main YC of state-owned enterprises incentive mechanism of the main problems: one is to pay the system is not scientific, two performance management is not perfect, three is the staff promotion channel is not smooth, the four is the staff training and development using very well. Then some countermeasures for improving the incentive mechanism of state-owned enterprises from the YC salary system, performance management, promotion and promotion mechanism and improve the training management in four aspects. In a word, to further improve and perfect the incentive mechanism of state-owned enterprises is the YC represented by a series of state-owned enterprises in the development process of the urgent need to address the link, therefore, the research and Discussion on the incentive mechanism of state-owned enterprises YC has very important practical significance.