Study On The Circulation Model Of Fresh Agricultural Products

Fresh agricultural products circulation relationship with the development of agriculture,our country is a large agricultural country, agriculture related to the overall development of China’s economy. In recent years, the contradiction of fresh farm products market is "small-scale production and big market" and "hard sell can not buy" in our country,production and marketing of agricultural products circulation is not present during docking,supply and demand imbalance and food safety and other issues, these are the fundamental issues in fresh agricultural products circulation market. At present, our country’s economy is in a stage of the new normal, agriculture is related with the nation’s economy, optimization and innovation is imperative in order to solve the contradiction between agricultural markets for fresh agricultural products circulation model.From the physical, production and market characteristics of three analyzes the characteristics of the flow of fresh agricultural products,then carries on the analysis about the present situation of our country existing fresh agricultural product circulation pattern, points out its existing problems are: circulation and high cost of circulation;Circulation infrastructure backwardness;Fresh agricultural product added value and quality safety improvement;Poor information transmission channels, production and marketing effective cohesion;No farmers’ professional co-operatives coupling current main body.Which have led to the low efficiency of the flow of fresh agricultural products. Using econometric regression model analysis the influence factors of the development level of farmers’ professional co-operatives. On this basis, in the perspective of whole industry chain, through the analysis of fresh agricultural products to implement the whole industry chain model of inner and outer driving factors,point out its realization path of fresh agricultural and then the whole industry chain of fresh agricultural re-run mode architecture, in the case described as COFCO governance of the whole industry chain mode of operation, points out the advantage of the model. Finally,conclusions and policy recommendations.