| In recent years, with the development of China’s economy and the improvement of people’s living standard, people’s consumption structure has changed, the consumption of fresh agricultural products and constantly improve the level of quality requirements. However, under the new social economic environment and consumer demand, China’s traditional circulation pattern of fresh agricultural product problems gradually emerge, a fresh business platform for the retail terminal of fresh agricultural products circulation pattern reform is taking place.Firstly, this paper reviews the fresh agricultural products in our country circulation pattern, the existing problems are summarized. Secondly, it puts forward the model of the circulation pattern of fresh agricultural products, and through the construction of driving force model to analyze the factors of promoting the innovation of Chinese fresh agricultural products circulation model; the third. Analysis fresh business specific patterns and characteristics of the various modes, analyzes the current typical fresh business platform and operating characteristics of. Finally, a conclusion is drawn that and puts forward some suggestions of the development model of fresh agricultural product circulation pattern from the production level, the retail level, the logistics level.The paper finally draws the following conclusion:1. The fresh agricultural products circulation pattern division:(1) direct mode, farmers and consumers, farmers + fresh business platform + consumers;(2) the indirect mode, farmers + origin wholesaler and from wholesalers and retailers and consumers, agricultural cooperatives + origin wholesaler and from wholesalers and retailers and consumers, agricultural cooperatives + retailers and consumers. The circulation pattern of fresh agricultural products in our country there are still imperfect market system, circulation and loose, low level of organization, low circulation efficiency, serious loss in the circulation process, circulation informatization level low, resulting in structural, seasonal, regional surplus, cold chain logistics development lag.2. The influence of Chinese fresh agricultural products circulation pattern innovation driving force including external macroeconomic factors: national policy, economy, environment, technology, and internal microcosmic factors: consumer factors, the circulation of the subject benefit factors.3. according to the study on fresh agricultural products circulation pattern as well as the existing problems proposed new circulation pattern of fresh agricultural products: farmers, agricultural cooperatives + fresh business platform + consumer, fresh platform of electronic business and the different operation modes of classification, proposes three main fresh business model: platform C2 C fresh business model, vertical type fresh B2 C e-commerce model, community o2 o fresh business model. At present there are different fresh business mode, has its specific development and the current situation. |
PDF Full Text Request