The Research Of The Effect Of Network Capability On Enterprise Strategic Performance

Along with the advance of science and technology and the deepening degree of global integration, enterprises develop in all kinds of complicated network. Network capability is an ability of organization that the enterprises successfully manage all kinds of relationships, it is the important source of enterprise competitive advantage,is a kind of core ability in the development of enterprises. Network location can reflect a company’s ability to access to external resources, and enterprise performance and competitive advantage affected by the formation, structure, governance and evolution of the network location, etc. Enterprises need to manage their own enterprise network, develop the knowledge and the use of external members, resource and ability and optimize the enterprise network relations, so they could compete in the complex and changeful network environment for sustained competitive advantage.This paper argues that network location can reflect a company’s ability to access to external resources, it is the key variables of enterprise network analysis, network position can obtain the enterprise competitive advantage and control gain by controlling the internal resources and the flow of information to influence the strategic performance, so choosing network location as intermediate variable to analyze the influence of network capacity to enterprise strategic performance. In the balanced scorecard principle and network capacity theory and base on the related theories of enterprise strategy performance, to collect data through the questionnaire,at first, this paper uses the descriptive statistics analysis method to analyze the recycling questionnaire of enterprise sample distribution, to confirm the rationality of the sample distribution, and to examine the main research of this paper variable by the validity test and reliability test: network capacity,the network location, the enterprise strategic performance and their respective measurement scale, forming the good sample datas that are fit of the research target, it provides a reasonable basis for later analysis results. Secondly, this paper uses the correlation analysis and multiple regression analysis to carry on the empirical research between the enterprise network capability, network location and the enterprise strategic performance,it have verified that the network capacity and position of enterprise strategy performance has a significant positive effect. Finally, this paper puts forward the related policy that how to improve the network capacity and the network location to enhance enterprise strategic performance on the basis of empirical analysis.