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Study On The Culture Construction Of Huahai Pharmaceutical Enterprise

Posted on:2017-04-20Degree:MasterType:Thesis
Country:ChinaCandidate:X X LiuFull Text:PDF
GTID:2309330509451647Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Through the study of growth process of some enterprises in developed countries, we can find a phenomenon, these outstanding enterprises in addition to operating income and profits to do support, behind a series of well-known brand. Continue to do a further analysis of these brands, we can clearly find that corporate culture plays a strategic role in the brand. Advanced enterprise culture is the premise of the success of the enterprise. Because, we only thirty years of reform and opening up, China’s enterprises in the construction of corporate culture, most of them are still in the primary stage of imitation of foreign outstanding enterprises. However, China’s enterprises should continue to develop and grow, or to adapt to China’s local environment, construction and development in line with their own conditions and the development of enterprise culture. Therefore, the correct understanding of the meaning of corporate culture, the correct understanding of foreign outstanding enterprise culture, the establishment of suitable for their own development of corporate culture and other issues in front of us. Faced with these problems, we first need to have certain enterprise culture on the basis of theory, and then also have quantitative analysis. Then retell the theoretical knowledge with practice, to solve some practical problems.On the basis of studying the theory of enterprise culture, this paper deeply analyzes the cultural construction of Chinese marine pharmaceutical enterprises through the research on the cultural construction of Chinese marine pharmaceutical enterprises. Our study on the cultural construction of China Sea pharmaceutical enterprises is not only conducive to the development of the enterprise itself, but also has a positive effect on the whole enterprise culture construction of the pharmaceutical industry. China’s pharmaceutical enterprises in the fierce competition in the pharmaceutical market has a place, to strengthen the construction of enterprise culture has become particularly necessary. The on the study of domestic pharmaceutical industry enterprise culture based, according to the situation of the corporate culture construction of Huahai design questionnaire survey, in-depth analysis of the Huahai pharmaceutical enterprise culture construction process in the question and the insufficiency, proposed to China Sea pharmaceutical enterprise culture built the corrective measures. Hope to provide some suggestions for the development of Chinese medicine enterprise culture construction, and ultimately help the Chinese sea pharmaceutical companies to improve the construction of enterprise culture, the development and growth of their enterprises to make a.
Keywords/Search Tags:Enterprise Culture, Enterprise Culture Construction, Huahai Pharmaceuticals
PDF Full Text Request
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