Research On Enterprise Culture Construction Of Z Pharmaceuticals Corporation

Z Pharmaceutical Company("Z Pharmaceutical")was established in 1951,is China's largest joint venture pharmaceutical companies,by the "Guangzhou Pharmaceutical Group" and the global 500 "joint Bozi" co-investment created by its affiliated member companies There are 22.The company a total sales of 37.823 billion yuan in 2015,compared to the previous year to achieve an increase of 12.8%,profit year on year to achieve a 7.17% increase.Although the development of enterprises is relatively good,but the increase in competition,the greater changes in the market environment and the increasing impact of the age of the staff age,coupled with the gradual increase in the distribution center and members of different places,making Z pharmaceutical management increasingly aware of the company The important role played by the cultural power in management.Experienced 65 years of development,Z medicine has been achieved with its own unique corporate culture of the building,such a cultural foundation to what level to promote the development of the company? To make the concept of corporate culture really recognized for the staff,and to achieve their conscious practice and compliance,the need for the cultural system how to sort out? How should the implementation of cultural integration of new mergers and acquisitions enterprises? Z medicine should be how to combine with their own development characteristics,the development of corporate culture planning and strategy development,and thus promote the transmission and development of corporate culture?This paper is based on the above-mentioned problems,and combined with the actual situation of Z medicine,the diagnosis and measurement of corporate culture covering fair rewards and punishments,social responsibility,caring staff,interpersonal harmony,standard integration,innovation,customer orientation and so on Analysis and study of the Division of corporate culture construction problems and the accumulation of outstanding experience,that the improvement of corporate culture to provide an effective reference.Secondly,based on the measurement results,the corresponding countermeasures and feasibility schemes have been formulated for the promotion of Z pharmaceutical culture.Finally,the paper summarizes and puts forward that Z medicine should focus on the construction and perfection of the contents of strategic objectives,corporate culture,brand image,strategic layout,performance management and enterprise capability with the core of "one Z medicine".This paper takes the development path of Z pharmaceutical enterprise as the object,and provides an effective reference for the development of the same industry.