A Study On Sustainable Development In Jilin Province Rural Bank

Socio-economic development is inseparable from financial support, since agriculture is a weak industry, there has been competition in rural financial institutions are not sufficient financial, institutional low network coverage and lack of sustainable development potential and other issues, a serious impediment to economic development in rural areas in China. 2016 Premier Li Keqiang Government Work Report clearly to accelerate the development of modern agriculture, deepen rural reform and improve benefiting the agriculture kulak policy. Rural banks to effectively solve the "Three agriculture" question, and promote rural financial institutions reform and innovation and development in China.Rural banks should not only be based on service the "Three agriculture", but also to ensure their own profits, so from the first village banks birth, domestic academia on the future development of rural banks raised a lot of questions view. Jilin Province, one of the first six pilot provinces of village banks, with the support of the provincial government departments and a number of policies, Jilin Province, rural banks rapidly grow and develop. However, the rural financial market is relatively backward in Jilin Province, the province each village banks facing great challenges of sustainable development.In this paper, theoretical research scholars at home and abroad on the basis of a clear connotation of sustainable development of village banks, rural banks, Jilin Province for several field visits to research, to the oldest and most business achievements of two village banks do depth analysis of the case, identify constraints to sustainable development of rural banks. Combined with the rural bank on the basis of the concept of sustainable development and the situation of Jilin Province, according to local conditions to promote the proposed guidance recommends Jilin Province Rural Bank of sustainable development so that rural banks are better able to play in Jilin Province to increase farmers’ income, improve rural finance develop and promote agricultural modernization mission.This paper is divided into six parts, the first part is the background, significance of the topic and the research status at home and abroad, mainly introduces the background of this article, at home and abroad before the actual work sector and the academic research on rural banks. The second part is related concepts and village banks in rural financial theory of sustainable development, three kinds of rural financial theory based on their assumptions, the Government financial institutions in the protection and control put forward different ideas. The third part of the introduction of a full range of Michael Porter five forces model analysis capability for sustainable development of Jilin Province, rural banks, followed by two village banks in Jilin Province is a typical case analysis. This paper points out the problems faced by rural banks for sustainable development in Jilin Province, and a detailed analysis of its constraints, identify constraints affect the root causes of Jilin Province, rural banks in the fourth part of sustainable development. The fifth part puts forward suggestions for the constraints of the fourth part of rural banks should make accurate positioning of the target users, broadening deposit base, optimize their internal governance, the government should improve the regulatory mechanism, rural banks to give more preferential policies. The sixth part is the full text of the conclusions. The sixth part is the full text of the conclusions.