Marketing Strategy Research Of Yu Longwan Villa Projects Into The Market

Chinese real estate industry is a pillar industry of the national economy, China has a pivotal position in the national economy. Villa products as a residential real estate products in the most high-end property types, has been in real estate buyers in the pyramid position. With greatly enhance the development of national economy, villa products more and more sought after high-end customers, while real estate marketing real estate industry chain as the last link in closely with consumers, therefore, choose paper Jinan Yu Longwan villa project market marketing strategy for its study.Thesis presents the theoretical basis of the villa project marketing strategies, including basic theory villa marketing, and the theory villa experiential marketing theory villa circle cross-border marketing, marketing time the villa, while the actual project status of the theory applications briefly described.On the basis of the villa marketing theory, the paper products and the villa market situation described. It describes the origin, development process and trend of development status of Chinese products abroad villa villa market, through history and status of development of the domestic market judged villa villa law of development of the market and future trends. This paper further analyzes the product in the form of villas, villa-style villas and supplied to the development of Jinan villa on the market. On this basis, we propose villa project marketing strategy and specific implementation content.Papers will Jinan Lu Shang Yu Longwan villa project as the market marketing strategy to develop case studies of marketing strategies, for the development background of the project were analyzed using SWOT analysis model project strengths, weaknesses, opportunities and threats, factor analysis, comparison all kinds of various factors on the impact of the project. And to determine the market positioning of the project, based on comparative analysis of the results of the market price, while the development of annual objectives and tasks to carry out preparatory work done well articulated.Combined with advertising and public relations activities marketing strategy Jinan Lushang different marketing stages of the project developed by the Royal Longwan, explains how advertising and public relations activities and provide assurance role in the whole process of marketing the villa..