Research On Value Chain Analysis And Integration Of NH Construction Company

With the rapid development of economy, the competition between different industries and different enterprises is increasingly fierce. Constantly in international oil prices, domestic and international oil industry is increasingly under the background of recession, as a member of the petrochemical industry of petrochemical construction enterprise between the competition is also increasing. Petrochemical construction enterprise competition has been extended to the overall enterprise value chain between the competition. Therefore, ignore the connection between the value of each module in the enterprise internal value chain, only the enterprise investment, the construction process and manage cost effective, easy to cause the situation of one sector. Based on value chain theory and the theory of modular value chain integration analysis of the petrochemical construction enterprises for traditional enterprise value management theory research has a certain role, at the same time, for the current increasingly competitive petrochemical construction enterprise value management has certain guiding significance. Carding predecessors about value chain management is presented in this paper, on the basis of domestic and foreign literature, by discussing the necessity of the value chain decomposition, conditions, and the patterns of integrating value chain and value chain integration effect, summarizes the mechanism of decomposition and integration, the enterprise value chain from the petrochemical construction enterprises value chain analysis and integrated general research to NH petrochemical construction value chain decomposition and integration of case discussion,. In the value chain analysis on the mechanism of integration, enterprise value chain analysis was carried out on the petrochemical construction enterprises general research of a typical case for NH company demonstration of the reference value chain analysis, leads to petrochemical construction enterprise how to strengthen the value chain management related Suggestions. Discusses the necessity and conditions of the petrochemical construction company value chain decomposition, and combined with the actual enterprise to choose the appropriate value chain extension, expansion, contraction, modular and the integration of strategic alliance mode. Finally, NH company as object, demonstrates the application of value chain decomposition and integration management mode.