Gansu Ruitai Health Products Marketing Strategy

With the reform of China’s economic and social development and health care for the deepening of the system, the health care market more prosperous. Whether domestic and foreign brands, health care products companies need to change the marketing strategy, enhance their market competitiveness, the creation of a unique brand. Existing health products marketing model has not keep up with the needs of practical development and implementation of research and thus can adapt to the times and the needs of the community health products marketing new policy becomes necessary. This article will Skandia Gansu health products market as the research object, a sufficient basis for the theory of marketing, effective use of scientific analysis tools,Skandia Gansu health products marketing strategies are explored.This study is based on the need for practical work, the authors use many years of experience, Gansu Skandia in recent years, data analysis, practice interviews, telephone survey to obtain first-hand information, refer to a large number of journals and literature research. For China’s health care products market has some understanding and knowledge.Papers from the health care business environment and micro-environment within the company to start using macro environment PEST analysis model, classical analysis tools Porter five forces model, SWOT analysis, analysis of Skandia Gansu health products marketing environment, through health care products in the industry application market analysis study Ruitai servo Gansu health care market and the future direction of the overall trend. By combining Skandia Gansu development, health care products overall positioning analysis Gansu clear in Skandia health products marketing problems and solving orientation. Using a variety of proposed changes in the program and describes the Gansu health products Skandia overall marketing strategy. Finally, the paper proposes a relatively useful marketing model changes.