The Research Of China Southern Power Grid Company’s Corporate Social Responsibility Of Power Supply

With the rapid development of society, economy and business impact on all aspects of economic, environmental and social life has a profound and enterprise bears in the process of the development of social responsibility becomes more and more important, the government, social organizations, the media on the issue of corporate social responsibility is also more and more attention. Corporate social responsibility performance is not only an administrative compulsory enforcement actions, it is related to their own reputation and long development, the development of enterprises not only pay attention to operating efficiency, the development of corporate social responsibility is also must bear an important responsibility and obligation. China Souther Grid Corp was established in 2002, is the SASAC’s super large state-owned enterprises. As the central enterprises that affect the national economy and daily life, it is more important than the ordinary enterprise to take on a more important social responsibility.Based on the special meaning and connotation of the corporate social responsibility, firstly introduces about the South Power Grid Corp in the course of development of social responsibility, and then use qualitative and quantitative research, combined with literature, case analysis method, on the southern Power Grid Corp face the pressure of the government expects of the power industry and social media in the electric power industry challenges the typical case study, South Power Grid Corp in the performance of the power supply of social responsibility, combined with the power supply, environmental protection, economic performance, social harmony "responsibility framework composed of four, through to meet the needs of users and improve the reliability of power supply to realize the protection of national electricity; power supply operation in large-scale activities, and in the face of unexpected the weather, geological disasters such as difficult maintenance, public security and public interests and guarantee the power supply for the move, on the southern Power Grid Corp in terms of corporate social responsibility case study.Then combining case analysis of effect of China Southern Power Grid Company in the electricity supply to fulfill social responsibility and summarize how to better fulfill the social responsibility of the electricity supply, mainly to increase the main business infrastructure investment, in the enormous influence power completed the main work to enhance the positive image, and in the face of a major disaster to bear the responsibility.Finally, the inspiration from the power case of southern Power Grid Corp is summarized in the discharge of power supply social responsibility.. Mainly in the main business earnestly fulfill their social responsibilities, to take on the responsibility of central enterprises in the critical moment, and introducing mechanism for consultation evaluation, an objective assessment of corporate social responsibility performance. In this paper, China Southern Power Grid Co., Ltd. as the main body, combined with China’s policy of current and possible future implementation, and analysis of the environment they are in the status quo of China’s power industry and, on the China Southern Power Grid Company to carry electricity supply problems encountered by social responsibility research and analysis of the situation by means of questionnaires to fulfill its social responsibility to produce the effect, but also hope for a similar corporate social responsibility to bring inspiration.