FSY2015 China Region Marketing Plan For Portable Audio Product Line Of H Company

Along with the rapid growth of Cbina Economy in the past 30 years, the standard of living of Chinese people is getting better and better and their disposable incomes are getting more and more, the demand on the entertainment is increasing significantly, thus the Audio products are becaming more and more popular in China now. The China market size of Auido product was increased by over 10% averagely in the past 10 years, especially for the Portable Audio product, they attracted the young generations by the slim design and easy to operate, the market was increased by 15% averagely in the past 5 years. With the development of wireless transition technology and the Smart devices(e.g. Smart Phones, Tablet PC, etc.), the Portable Auido products will be Seamlessly Connected to the Smart devices eventually and this will bring more and more demands to the market.H Company is a worldwide, high-end Audio product provider, the business crossed the main 3 sections of Audio applications, including Automotive Audio, Profession Audio and Consumer Audio. The Portable Audio we referred in this Marketing Plan is under the Consumer Audio section. The Portable Audio product of H Company is very famous in North America Market for innoviative ID design and excellent acoustic performance and occupying the No.1 or No.2 market share, however, the Portable Audio sales in China market is pretty low since H Company didn’t optimize the Portable Audio product line for China market. The China market share of the Portable Audio of H Company is much lower than the other international brands(e.g. Philips, Bose, and B&W) and close to the local Audio brands(e.g. Hi Vi, 3NoDs, etc.).The top management of H Company is aware of the importance of China market and keen to improve the sales of Portable Audio product in China, so a delicated Portable Audio product line for China was setup since Year2013 and more and more development resources were re-located for China product line, the target is to grow to one of the most powerful Portable Audio provider in the China market within 2 or 3 years.The purpose of this Paper is to deeply study and analysis the China Portable Audio Market on every side, including market demand, Competition Enviormant, Market Position, Sales Stratege, Finacial Analysis and Risk Management, etc., conclude an objective and practical marketing plan. The marketing plan will be a reference for top mananement to judge the Captical inverstment, marketing expanding and ROI.