Laver Processing Enterprises Of Weifeng Zhen Development Problems And Countermeasure Research

The level of development of agricultural products processing enterprises is an important symbol to measure a country’s level of agricultural development and modernization of agriculture, agriculture and rural areas is an important part to enhance the overall quality and efficiency of. The development of agricultural products processing enterprises to promote the effective development of agriculture, rural surplus labor and increase farmers’ income, to achieve a comprehensive well-off society into an important means.Since the 21 st century, Wei Feng Zhen laver processing enterprises made rapid development, gradually formed a certain scale, provided the material guarantee to Wei Feng Zhen of the agricultural and rural economic development and increasing the income of farmers. Especially after 2010, with the continuous improvement of people’s living standard, edible laver and its processed products need to gradually improve, the laver increasingly fierce market competition, Wei Feng Zhen laver processing enterprise development facing new situations and new problems. Wei Feng Zhen laver processing enterprise development present situation analysis and the opportunities and challenges, the science to explore the development strategy to solve the "three rural" issues in the town and promote rural economic development has important practical significance.The Wei Feng Zhen laver processing enterprise development as the research object, the economies of scale theory, economic theory, industrial cluster theory, enterprise’s competitiveness theory and new economic geography theory as the theoretical support, combined with field research, analyzes the Wei Feng Zhen laver processing enterprises development. Wei Feng Zhen laver processing enterprises existing enterprise number 16. Main products as a primary processing of dry laver, achieved a market position in laver processing market. But due to the restrictions of capital, technology and enterprise management, Wei Feng Zhen laver processing enterprises development exist low efficiency products, shortage of funds, on the environment caused by pollution and other issues.In the face of challenges along the way, FTA among China, Japan and South Korea, laver farming scale expansion opportunities for development and foreign market competition fierce, enterprises around the rapid development, Wei Feng Zhen laver processing enterprises have continues to expand the scale, processing technology gradually mature, there is a lack of funds, management level is not high disadvantage. In this paper, the use of SWOT analysis method, Wei Feng Zhen laver processing enterprises of strategic choice, focus, technical innovation, talent, information and combined competition strategy, and from improving the functions of the government and establish laver breeding base, the introduction of high-quality personnel, increase research investment, and build business platform put forward feasible countermeasures and suggestions are put forward.