Research On The Development Strategy Of ReiKing Logistics Co., Ltd.

Scientific and reasonable management strategy is a necessary method of improving enterprise management capabilities and bringing about a sustained and healthy growth of the enterprise, so as to maintain core competitive advantages in the market. In 1990 s, the new concept of the third party logistics was introduced into China, in which period, the basic service industries including warehousing, logistics and other basic services grew rapidly. With the gradual improvement of China’s market economy and the deepening of the enterprise reform, the demands of logistics outsourcing was increased greatly. Modern logistics business was widely recognized and accepted by the community, and had become one of the important strategic industries in our country. The development and perfection of the third party logistics brought greater transformation in logistics service contents, operation models and function construction.The strong development trend leaded the third party logistics more prosperous and wider development prospect. This paper focuses on the study of how Rei King logistics company, a third party logistics provider analyses, develops, implements and controls their development strategy according to the internal and external market factors.This paper takes Rei King logistics company as a concrete study object, which combines the enterprise strategic management theory and practical experience in the market to analyze the opportunity and challenge that the external environment brings and the strength and weakness that the internal environment effects. In this paper, the author uses strategic analysis tools such as the external factor evaluation matrix(EFE matrix), internal factor evaluation matrix(IFE matrix),SWOT analysis matrix, QSPM strategy decision matrix and other strategic analysis methods to analyze the present situation and the future development trend of Rei King logistics company and propose specific, executable developing strategies and some necessary security and control measurements to achieve the strategic objectives of the enterprise.The aim of this study is to assist Rei King Logistics Company in developing new strategies through in-depth research and analysis of the matters that the company encounters, leading the company out of the dilemma and stepping onto a stable, sustained and healthy new stage, and also providing useful references for the other third-party logistics company in strategy development and the implementation.