A Strategic Study On Hainan Tourism D.C. Tourism Development

With the background of economic globalization and regional integration, the role of tourism industry in national economic development is more and more significant. On March 18, 2015, Luo Baoming, who is Hainan provincial Party Secretary, put forward at the Hainan provincial leading cadres meeting, to seize the opportunity of "area" construction on the basis of local advantages and experiences, focus on building China’s tourism D.C.,which means a world-class boutique tourist destination and a updated version of the international tourism island. Hainan is in the mid of economic structure adjustment and transformation, so the aim of this paper is to make the strategic planning for the development of Hainan tourism industry.First of all, on the basis of sorting and analyzing a large number of domestic and the foreign literature, define "tourism development strategy", and identify the steps of making tourism strategy and strategic analysis tools.Secondly, using the PEST theory to analyze the external macro environment of Hainan’s tourism industry, results shows there is a great development space and prospects; the result of VRIO framework analysis shows that the internal competition for Hainan’s tourism is more intense. SWOT analysis reflect that Hainan is a island which is a scarcity resources, as well as its preferential policies On the other side, there are some subjective disadvantage factors, such as human resources service, marketing, resource occupied, meanwhile the biggest obstacle is the shortage of funds.Futhermore, combining the experiences of the island tourism abroad with Hainan’s characteristics, Hainan’s tourism strategic plan is formed.Finally, put forward four strategic safeguard measures: declare free trade area, improve the tourism policy, improve the tourism market supervision, and promote regional tourism cooperation.