Research On The Transformation And Upgrading Strategy Of Qingdao Sanyuan Group

In recent years, due to the dramatic changes in domestic and international politics, economy, corporate restructuring and upgrading has been more and more attention, the current domestic theory and practice of community began to seriously focus on issues related to the transformation and upgrading. Economic restructuring, industrial upgrading and ultimate end or enterprises, so enterprises as micro-level economic restructuring, transformation and upgrading of the way and the path worthy of our in-depth study. Private enterprises as an important social force in the production, in the case of adverse environment need to make a change, it is the transformation and upgrading of the economic growth mode change necessary requirement, but also private enterprises break through the bottleneck, enhance their competitive advantage own needs.With the ever-changing automotive industry, multinational companies have entered China and the development of local enterprises to increase domestic strength as a major supplier of the automotive industry, currently a steady increase in the number of suppliers of wire harness industry, prices have continued to decline and the quality of the high demand, automotive wiring harness market competition also will be more intense. On the one hand mergers and acquisitions between companies continue to increase, on the one hand the individual needs of customers increasingly high, the market continues to segment, currently facing three groups in the low-end market is very grim. Based on low-cost competition among enterprises manufacturing capacity it is difficult to maintain the competitive advantage of technological innovation award enterprises become sustainable and effective strategy for competitive advantage.In this paper, strategic analysis, PEST, SWOT, Porter’s five forces model and other methods such as strategic management of internal and external environment and internal resources capacity analysis, the transformation and upgrading of enterprises to achieve development of the company’s conclusions. According to the company’s current industry trends, changes in market demand, available resources, and benefits, strategic management analysis, positioning of the company’s development, the company’s proposed strategic transformation and upgrading, proposed product transition, the reality of the implementation of management upgrade way. Finally, relevant strategic security.Paper first reviews theoretical and upgrade the current domestic and foreign enterprises to upgrade path, through the transformation of the Group Three paths and means of research, dig out the business transformation and upgrading of the success factors and implement safeguards to explore the transformation path Chinese enterprises and harness direction, provide a useful reference for the transformation and upgrading of China’s other harness enterprises.