The Study Of Transformation And Upgrading Of Agritainment In The Co-ordinatingurban And Rural Areas Context

The co-ordinating urban and rural areas is the important part of building the socialist harmonious society in our country，which is the inevitable choice to get rid of the dual structure in urban and rural and solve the three dimensional rural issues.The going deep into the co-ordinating urban and rural areas isof great significance，which makesthe co-development of rural and urban fromtheoretical Study into practical Action.Currently，the co-ordinating urban and rural areasadvances to a new level and brings lots of new questions.Especially contrasting to the rapid developmentof urban economy，the contradiction of the lagging rural economic and social development is increasingly prominent. Faced with this dilemma，the industry which can balance the economy between urban and rural is urgent needed，and itis treated as the meeting point and force point to push on the co-ordinating urban and rural areas.Agritainment is the best choice which is one of the form of rural tourism with Chinese characteristics.Agritainment is the main part of rural tourism in our country，which occupies an important position in tourism.Thedevelopment of agritainmentcan adjustthe industrial structure in rural areas，transferring of rural surplus labor，promotting rural urbanization，optimizzing the allocation of resources in urban and rural areas，and it has significant role in the promotion in the social and economic development in urban and rural areas，which is the product of urban and rural interaction and the inevitable result of Urban and rural exchanges. The purpose ofthe co-ordinating urban and rural areas and agritainment is the same，and the two complement each other. On the one hand，the co-ordinating urban and rural areascan guide the development of agritainment.On the other hand，agritainment can give impetus to the co-ordinating urban and rural areas.At the presentstage，agritainment in our country is encountered difficulties，and itsoutlook ofsustainable development is not optimistic.Thetransformation and upgrading of agritainment is imperative.In the background of the co-ordinating urban and rural areas and on the basis of learning from theoretical study of foreign，this article investigates the connotation，necessity，trend，content and safeguards of the transformation andupgrading of agritainment，which is against the problem of agritainment in China. Further，in order to provide reference of the transformation and upgradingof agritainment，this article uses the agricultural village in Pixian friendship Town as the specific case in order to carry on the empirical research，which is the cradle of agritainment in China.