Research On The Choice Of The Open Style Innovation’ Crowdsourcing Of Enterprise

Technological innovation is to enhance the competitiveness of enterprises, and maintain sustainable development of the weapon. Therefore, enterprises regard it as the only way to achieve success. For most of twentieth Century, the company has always believed that "if you want things to go along the right track, you must do it yourself."." But in today’s knowledge economy era, the enterprise only rely on the internal resources to carry out the high cost of innovation activities, has been difficult to adapt to the rapid development of market demand and increasingly fierce business competition. In this context, the "open innovation" is gradually becoming the dominant mode of enterprise innovation. As one kind of open innovation mode, the enterprise has been widely used and concerned.In this paper, we choose the open mode of the enterprise as the research object, through the use of a variety of theoretical basis and research methods. First, this paper analyzes the domestic and foreign related research, the following aspects of the package of the employer, the intermediary platform, the package side, etc., the formation of the cause of the formation of the package, elements, operation mode, etc.. Secondly, this paper constructs the model of the effect factors of the enterprise’s public participation model, which is based on the two aspects of the enterprise’s internal and external conditions. At the end of this paper, to enterprise crowdsourcing model in effect factor model based, questionnaire design, and to pig eight quit nets crowdsourcing in enterprise for the main survey, combined with field visits to enterprises, questionnaire to collect data, using structural equation model for empirical analysis. Through case study and empirical research, impact on the enterprise in the crowdsourcing model achieved good performance factors were analyzed, and put forward the corresponding policy recommendations.