The International Marketing Plan Of SU Company Non-destructive Testing Product In 2015

The booming of infrastructure construction of emerging economics, the implementing of more strictly norms and regulations in terms of safety by the governments boosts the NDT market segment. The demand for non-destructive testing equipment is growing fast and the market potential is huge. SU is a Chinese high-tech enterprise specialized in R&D, manufacture and sales of medical imaging system as well as non-destructive testing equipment. The NDT product was introduced to the overseas market in recent years, but faced lots of difficulty due to low brand awareness, intense competition, and the lack of effective market strategy. In order to establish the good brand image, fulfill the annul marketing and sales target, SU company needs to make the comprehensive and systematic international marketing planning urgently.This article is the international marketing plan of SU company non-destructive testing product in 2015. The plan worked out in relying on modern international marketing management theory, and combining with specific of non-destructive testing industry. It adopts the literature research method and empirical approach. This guides the international marketing activity of SU company NDT products in 2015.First, this article discussed the background and significance of the thesis, indicating the research objective and method. Then it introduced the company milestones, products overview and the current international marketing status. The article also analyzed the marketing environment of the company in detail. Based on the understanding of the internal and external environment of the company, the self-superiors and self-weaknesses, and the opportunities and threatens, the marketing and sales target of 2015 was carried out. In order to achieve the marketing and sales target, combined with 4P marketing theory, the marketing plan was made including factors of products, price, channel and promotion. The article introduced the social networking platform into NDT industry marketing and sales activity creatively. To make good use of the social networking platform, pay attention to the networking effect and the self-marketing influence. When the marketing strategy is settled, complete marketing and sales planning for 2015 was carried out, to ensure the feasibility of the implementing of this plan.The article is to make sure the smooth implementation of the sales planning and to achieved the marketing and sales target of the company, with the help of a systematic international marketing and sales planning.This article is the international marketing plan of SU company non-destructive testing product in 2015. It is expected to be a contribution to the development for SU company’s international market. It is also expected to provide reference idea for other Chinese NDT company who is desired to explore the overseas market.