About The Zhong Hui Pharmaceutical Trading Company Business Strategy Research

With the deepening of the new medical reform policy in China has been improved, with the rapid development of medicine industry and the continuous improvement of people’s living standard, medical market has been gradually to the housing market transformation, market competition is increasingly fierce. At the same time, the huge development potential, the mature consumer groups for the pharmaceutical industry has brought the rare development opportunity. In today’s international medical trade three-dimensional and internationalization, the domestic pharmaceutical trade under the background of longitudinal deepening, medicine trade has become the industry which low barriers to entry and competition fully. Currently rely on channels, financial advantage for traditional medicine trade enterprises have been unable to adapt to the fierce market competition, the traditional trade type enterprise faces at least from weak external demand and limited bargaining power, the threat of domestic competition, etc. Considering in terms of the sustainable development of the enterprise itself, how to play by advantage, from the top design, trade business, internal management, reasonable operating funds to support the supply chain effectively to extension and other comprehensive transformation, make traditional medicine trade enterprises remained strong vitality in the fierce market competition, long-term development and seek new development path, become a subject of many medical entrepreneurs must consider. The ZH pharmaceutical trading company will do in the main as research target, the type of the transformation of medical trade enterprises to do application research.In this paper, under the guidance of marketing related theory, based on the current market channels will ZH pharmaceutical trading company in the present situation and characteristics, internal management, disadvantages is analyzed, and then analyzing the problems, think about how scientific market marketing theory and apply it in in the medical trade company.In this paper, the innovation in research in medicine trade company from trade type enterprise transformation into supply, integrated supply chain model To reveal the enterprise use the top-level design, optimization of enterprise internal management system, perfecting related management system, and puts forward the problems and solutions, design, from the top of the enterprise internal management, supply chain system, financing channels with such aspects as the improvement of the management strategy is studied in detail and perfection, to facilitate the enterprises to better development for a long time.