G Company Personalized Custom Gifts Business Development Strategy Research

Under the background of Chinese rapid economic growth, gift market scale is also increases gradually. With the development of the market, market changes dramatically, and consumer demand and market begins in the mass consumption towards a minority of consumption, customers prefer to demonstrate personality product gradually. As the research background of G Company also conform to the trend of the market demand change, has been engaged in the R&D and production of creative products. G Company was a partnership with a manufacturing background. Due to the business sector of the company was limited, the scope of the company would not rapidly grow. According to its development demand, G company cooperate with the high-end gifts supply A Company launch custom gift services based on rapid prototyping and rapid manufacturing technology. Business cooperation will not change the original human resources, productive resources and cost structure, through the expansion of G Company’s core business, to achieve the purpose to promote the development of G Company.In the past, gift market in China has been through the export orders into gifts customized supply, the supply mode has become difficult to adapt to the strong personalized market demand. With increasing customer demand for personalized, gift suppliers usually use of export orders remaining resources to customized gifts, the homogeneity and the lack of personalized characteristics has gradually cannot meet the demand of customers. G Company using rapid prototyping and rapid manufacturing technology to successfully solve personalized gifts customized service and manufacturing all kinds of contradictions in sales link, to change traditional gifts supply chain model to pull type supply chain. G company can access to distribution channels and accurately obtain end customer demand for custom gifts, according to the customer’s delivery time to get gifts designs. Therefore, g company can reduce gifts customized supply chain risk and create value for every part of the supply chain.In the wave of rapid prototyping and rapid manufacturing technology to personalized custom gifts business development, G company would set up the business’ s development strategy according to the systematic analysis methodology such as Michael Porter’s Five Forces Model, PEST analysis, SWOT analysis, STP marketing strategy, the 7Ps of Marketing Mix and other management tools, By using of a range of strategic security measures to business development strategies ensure their effectiveness.