The Construction And Performance Of Electronic Business Model Of 139shop.com

Of all the electronic commodities, mobile telephone market involves the biggest sale, the widest range of customers, the fastest development, the highest quality demand, and the most intense competition. With the expansion of technology of 3G and China's economic prosperity, the running model of mobile telephone sale has been changing in China. Because of the high market demand and large sale, and because of the many producers, the customers often require both good brands and good services of sellers, especially when one producer has more than one agent to sell its products. This prompts sellers to promote their sale and service through a better medium. Here comes the electronic commerce website, which benefits both the customers and the sellers. Most often it is both a new sale mode and an expansion of traditional store sale and online sale.For the recent years electronic commerce online sales developed rapidly and mobile telephone electronic commerce has developed a mature model and more fierce competition. The electronic commerce web site now pay more attention to the customers'online experience and, thus, require better, newer, more effective service from web facilitator. Now the success or failure of mobile telephone electronic commerce depends mainly on whether the online service could benefit the sellers and customers, and whether the web site can establish its own good reputation. Those are just the goals of 139shop.com. For the recent several years the sale of mobile phone has changed from store selling to electronic commerce. Most well-known sellers have created their own online stores. It can be predicted that the next stage of competition is in the joint field of store and electronic commerce, and the latter is a key running point.With the development of electronic commerce and internet, more and more enterprises start to manage and run through electronic commerce, and thus coalesce into extremely competitive international market. In order to adapt to this new circumstance and rise to the challenge from competitors all around the world, electronic commerce enterprises not only need to choose its own way of development but also grow to meet the needs of its customers. It's the author's intention to study 139shop.com's construction of mobile telephone electronic commerce channel and find the best running strategy. The thesis includes an analysis of the circumstances of mobile telephone electronic commerce, an argument that specialist service should be the basic strategy of electronic commerce enterprises, and a policy system dealing with how to adapt the enterprise to the new running model and how to improve the enterprise's management control and its running ability.