The Market Strategy Analysis Of National Commercialize Remote Sensing Satellite Data For Unit A

Global high-resolution remote sensing satellites had a big development during the last several decades, especially in recent years, the global high-resolution remote sensing satellites had a rapid development and achieved marketization Commercialize and Industrialization. The remote sensing satellite technology have a rapid development in recent years, the number of remote sensing satellites have a big increase.China began to focus on a series of policies to promote domestic civilian remote sensing satellite technology development and commercialization reform, from the beginning of the "Eleventh Five-Year Plan", the civilian remote sensing satellite technology develop quickly, the market access restrictions of remote sensing satellite application industry relaxed gradually, and diversified investors will also be encouraged to enter the satellite application industry.Unit A is in charge of National Remote Sensing data distribution at the percentage, but the quality of the data is poor, the formalities is very tedious and the service quality is very low. National commercial Remote sensing data is on the preliminary stage of commercialization, the American and Europe Unit which have a developed level on the Remote sensing technique, and the competition they push on our country is very big,but, the sales team of Unit A is a newly team and the sales have little sales experience, the Unit A need a targeted market strategy, but, the Unit A have no targeted market strategy.The market strategy of Unit A is bad,and this is hinder the positive development of commercial remote sensing satellite data industry.This thesis have a deep analysis on the market and product positioning and have a deep analysis on the competitive environment in the same time based on the situation of Unit A and reference the commercialize model and market strategy of United States and France which have a big strength on Remote Sense. Then, the thesis analyzes the superiority and inferior. and make the market strategy which suited to the situation of present based on the analyze result.These work will provide basis to the sales work and the market strategy improvement of the National commercialize Remote sensing data.