The Innovation Of The Development Mode Of Zhanjiang Aquatic Products Processing Enterprises

In the process of agricultural industrialization in China, aquatic products processing industry in a pivotal position, it is the backbone to connect farmers with the market, but also relate to the economic problems of agriculture industry and the people’s livelihood guarantee. Zhanjiang as the "aquatic" of big city, rich in aquatic resources, aquatic products processing industry has become one of the main pillar industries, increase the proportion of economic output accounted for. Pay attention to the aquatic products processing enterprises and the growth of the overall economic development of Zhanjiang bound together in a common cause. Zhanjiang aquatic products processing enterprises in the development process, has made great achievements but also facing a series of problems and difficulties. For example, fine processing technology, processing raw material tension, circulation channels,increasing environmental pollution, the scale is big but not strong. Under such a background, this paper studies Zhanjiang aquatic products processing enterprises to innovate the mode of development, realize the enterprise’s sustainable and healthy development of, aquatic products processing of the bigger and stronger, driven by the development of aquatic product processing industry in Zhanjiang City, promote economic growth has important theoretical significance and practical needs.Firstly, clear the background and significance of the research, summarized the industry of aquatic products processing industry research results, summed up the necessity of this thesis; secondly, the development of aquatic products processing enterprises and the mode of concept definition, theoretical basis and take Jianshui products processing enterprises in the mode of innovation development, establish research framework for the construction of the Zhanjiang water product processing enterprise innovation development mode; furthermore, through the influence of Internet technology on the development mode of aquatic products processing enterprises, analysis of Zhanjiang current development mode, advantages and disadvantages and existing problems, and based on the advanced experience of development of aquatic products processing industry in other regions at home and abroad on the proposed Zhanjiang aquatic products processing enterprises the mode of innovation development idea, construct the development mode of "enterprise +farmer Internet plus linkage brand innovation", For the realization of the ultimate innovation development model of Zhanjiang aquatic products processing enterprises clear realization mechanism.The aquatic products processing enterprises innovation and development mode,followed by the tide of the information age, closely around the four main players in the market, firmly grasp the core competitiveness of enterprises, from the aspects of enterprise management, marketing, cooperation profit mode for breakthrough improvements, and ultimately Zhanjiang aquatic products processing enterprises in the development of the innovation linkage, to build Zhanjiang aquatic products processing of the brand.