Competitive Strategy Research Of SHN Intellectual Property Office On The Background Of "Internet+"

With the development of economy、science and technology, internet becomes very popular and it is more and more important in our daily work and life. On the background of continuous integration of internet and substantial economy, Yu Yang, the chairman and CEO of Analysys International, proposed the concept of "Internet +" at the 5th Mobile Internet Exposition on Nov 2012. This concept has been widely acknowledged and it is still expanding and extending. On National People’s Congress 5th Mar 2015, premier Li Keqiang firstly proposed "Internet+" concept in REPORT ON THE WORK OF THE GOVERNMENT, and also related "Internet+" with China industrial transformation and social development, premier Li also raised a action plan of "Internet+".This means "Internet+" theory and action plan have become part of national policy, and it will have positive effects on many industries.Because many figures, computational methods and knowledge are added to "Internet+", and also because of many important application, it is possible for many "Internet+" based innovations. Intellectual property service industry also faces similar threats as the traditional manufacturing industry under the impact of "Internet+",but also means great opportunities.The intellectual property system "adds the fuel of interest to the fire of genius" (Americal formal president Lincoln); The intellectual property system provides basic rule for developing and utilizing intellectual resources; The intellectual property system is also beneficial for the sustainable development of economy and society on the following items:the intellectual property system can act as the power system and safeguard system of innovation, which will lead to the sustainable development of innovation; The intellectual property system is the base of intellectual economy, and it is the base of human society’s transform from industrial society to intellectual society.Intellectual property service industrial play an important role in a good intellectual property system.This paper describes the developing history of intellectual property, and also describes the current status of intellectual property service industry in China and in some foreign countries. This paper also focuses on the important role of intellectual property service industry in the sustainable development of intellectual property. We also state some problems in intellectual property service industry, such as decentralized information process management system, outdated way of working, lack of human resource, etc; Intellectual property service industry is the advanced part of modern service industry, and it need to be developed preferentially.Intellectual property intermediary service is very important in the intellectual property service system, which can help to enhance enterprise’s competitive ability. Intellectual property intermediary service can offer help and service in the whole process, such a intellectual property establishment、application utilization and maintenance, etc. This paper analyses "Internet +"、enterprise competitive superiority、intellectual property service industry, etc, we use the SWOT analysis method, and we try to find out the suitable developing strategy for SHN Intellectual Property Office and then stand out from the competitors. In order to clearly understand the competitive environment and marketing environment that SHN Intellectual Property Office facing, we explain the definition of competitive strategy and elaborate competitive strategy theorically,and we also analyse different kinds of competitive strategy, and then we can choose the adapted competitive strategy for SHN Intellectual Property Office. This paper made a SWOT analysis for SHN Intellectual. Property Office based on current situation of economy、society and culture, and then we can choose the right competitive strategy for them.