Competitive Advantage Based On Intellectual Property Of Mobile Internet Enterprise Business Model Research

The Internet market is an emerging market. It incorporates three areas of the latest technology. They are terminal manufacturers, network operators and content providers. It has the broad market prospect. As the most potential market, it must bring a rise of area of shuffling. Who caught this potential growth opportunity, he will be ahead of other competitors in the next few years. With property protecting unceasing enhancement, the intellectual property is becoming more and more obvious in the world economy and technology development. In this article, intellectual property will be a important competitive advantage factor. The grant of Intellectual property rights will turn to the research channel of mobile Internet business model. So how could property competitive advantage of proprietary intellectual affect the mobile internet company's business model? This is one of the question will be discussed in this thesis. And next question is the business model of mobile internet market in the new situation.This thesis can be divided into seven parts:The first chapter for the introduction. The second chapter is competitive advantage theories. Chapter 3 is the research on the mobile internet independent intellectual property competitive advantage. The fourth chapter basically through the independent intellectual property rights competitive advantage theory. The fifth chapter is this thesis focuses on business model, this thesis puts forward diversification and diversified business model is applied successfully in front of the case analysis. The 7 chapter is the research summarize.This article will use the detailed data for mobile Internet enterprise of independent intellectual property rights samples, through summarizing the study of comparative analysis of different enterprises competitive advantage. According to these competition advantages, it will research mobile Internet business model. This thesis studies the mobile internet company's patent distribution and put forward the mobile Internet samples of the composition of independent intellectual property rights.